OBJECTIVES
Strategic Packaging Partners collaborated with Barilla to redesign Back to Nature’s packaging framework, focusing on key objectives in logistics, production, and quality, with the aim of achieving a substantial margin improvement and setting the foundation for sustained profitability in the coming years.
KEY ANALYSES
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Discovery
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Organize packaging specifications across 10 locations, covering 49 SKUs
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Assess manufacturing capabilities to scope changes
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Build packaging guard rails for brand redesign
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Feasibility
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Conducted ROI analysis, factoring in market demand and low- cost competition from Chinese manufacturers.
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Development
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Conduct preliminary tests to confirm the cost savings and impact to manufacturing
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AT A GLANCE
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Cost Savings
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Multi-million dollar margin enhancement
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5-10% reduction in film usage
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3-4% reduction in carton cost
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2-3% reduction in corrugated cost
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Sustainability
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Significant increase in carton
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per pallets resulting in reduced logistics cost and emissions
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20+% reduction in packaging material usage
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YOSUF CHAUDHRY
Head of RDQP | Back to Nature
“Strategic Packaging Partners were an incredible resource to lead the early stages of a major reset of our brand’s packaging architecture to improve cost and harmonize pack size on shelf on an accelerated timeline.”
RESULTS
Film Adjustments
Significant reduction in material usage by optimizing the bag size.
Carton Optimization
Through testing, the number of carton sizes were reduced from 12 to 5. This drove efficiencies at the plant, the carton & case supplier and for logistics.
Tray Assessment
Compile financial and environmental facts to make decisions about try material