Brand Alignment and Strategy

• Collaborative Brand Strategy: Worked with the marketing team to define the upscale brand’s image and positioning for the retail market.

• Elevated Unboxing Experience: Crafted a comprehensive brand strategy, emphasizing a sophisticated unboxing experience to capture the brand’s essence.

Creative Design Exploration

• Collaborative Design: Conducted a comprehensive supplier search in the US & overseas to brainstorm and refine design concepts.

• Extensive Market Research: Explored options for premium bottles, closures, cartons, gift boxes, and labels; each supplier was evaluated based on capabilities, cost, and service.

Packaging Material Selection

• Quality and Sustainability: Selected materials to preserve product quality and reinforce the premium image, while also aligning with the brand’s commitment to sustainability.

Iterative Prototyping and Testing

• Prototypes and User Testing: Developed and tested prototypes for aesthetic appeal and functionality, using focus groups to refine the design based on user feedback.

Implementation and Production

• Execution: Collaborated with suppliers to bring the custom gift boxes and retail packaging to life, ensuring high- quality production.

Results

• Enhanced Brand Image: The premium packaging aligned with the brand’s sophisticated identity, distinguishing it from competitors and appealing to target customers.

• Eye-Catching Visuals: Elegant typography, vibrant colors, and engaging graphics attracted consumers, increasing brand engagement.

• Improved Functionality: Resealable, user-friendly packaging with transparent windows enhanced convenience and product visibility.

•   Sustainable Choices: Eco-friendly materials resonated with environmentally conscious consumers.

• Successful Retail Entry: The revamped packaging facilitated a strong market entry, drawing new customers and achieving shelf visibility.